The unpredictable nature of “cheap dopamine” triggers blood chemistry surges similar to drugs, leading to more cravings, even if the satisfaction is fleeting. 

This cheap dopamine disrupts our ability to focus on long-term goals and maintain emotional agility

In this issue we’re going to help you better appreciate the multifaceted nature of motivation by diving into the science of motivation, sharing varying perspectives, and then discussing how we teach and coach motivation within our framework. 

Have you ever thought to yourself, maybe I need to "just try harder"? 

We've all been there: "Try reading this book, try using that technique, try attending a workshop, try to stress less." But let's be honest, the "trying" approach to personal development and leadership effectiveness typically leads to disappointment, frustration, and exhaustion in the long run.

No one wants to believe that their attitudes and actions are the result of any sort of conditioning, but that’s most likely the case if we’re navigating life lacking sufficient self-awareness and intentionality.

We call this Drifting